Jaja Rattanajan is a sophomore studying media at the University of British Columbia’s Vancouver campus. She was destined for involvement in the media business from birth — having a reporter mother and starring in TV shows as a young girl will do that to you. Yet, her love for marketing and media has taken on new forms as she discovers her true passions in college.
The transition from ISB to college was eye-opening in many ways. Jaja cites ISB’s diversity and rigorous IB Program as having made the academic and social transition painless. At UBC, she has been exposed to many more activities and rising global trends. Sustainability is a hot topic on campus right now, yet she had never heard about it in Thailand.
Sustainability and size diversity now play a significant role in her college life. Jaja is making a conscious effort to consume less unhealthy meat and more nourishing plant-based foods. She is also asking questions about body perceptions, like the false equivalency between health and skinniness.
To her, media is an empowering force that can fix skewed societal perceptions. Jaja talks about the inspiring role models on Instagram pushing for people to accept their bodies. She can relate to other women openly expressing their insecurities, empowered by knowing she is not alone.
What does Jaja see in her future? Having interned at Coconuts and Vogue over the summer, she wants to dive straight into digital marketing for size diversity and food sustainability. For now, though, she will be learning everything she can, even if it means going to the gym while watching sustainability documentaries on Netflix.